Date: Thursday, November 19th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders
Trade shows can be a valuable way to showcase your products or services, connect with potential buyers and partners, generate leads, and stay on top of industry trends. But getting a strong return on that investment takes more than simply showing up—it requires choosing the right event, preparing strategically, and following up effectively once the show is over.
This webinar provides practical guidance to help businesses approach trade shows with greater purpose and confidence. From deciding whether an event is the right fit to preparing your team, engaging attendees, and managing post-show follow-up, the session focuses on the steps that can make trade show participation more effective.
By the end of this session, participants will be able to:
Understand key do’s and don’ts of trade show participation
Assess when attending a trade show makes strategic sense for their business—and when it may not
Prepare more effectively for each stage of a trade show, from pre-event planning to participation and post-show follow-up
Apply practical strategies to get greater value from their next trade show
Panelists
Yewande Olubowale
Trade Advisor
Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.
Tamir Maharaj
Trade Advisor
Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.