Canadian Beverage Container Recycling Association

Canadian Beverage Container Recycling Association

Founded in 2010, the Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization dedicated to improving beverage container recycling in Manitoba through its Recycle Everywhere program. The initiative provides accessible recycling bins, public education, and a rewards app to encourage recycling across homes, workplaces, schools, and public spaces. Since 2010, CBCRA has helped raise Manitoba's beverage container recovery rate from 42% to 70%, working toward a government-mandated target of 75%.